A poster ad for a children's charity that showed two black teenagers harassing a white man reinforced negative stereotypes and was therefore "racist", the advertising watchdog has ruled.
The Advertising Standards Authority also found that another billboard ad for the Kids Company charity that stated "You are right – kids who can kill really are wrong in the head" beneath a picture of four black teenagers was likely to cause offence.
In addition, this ad made misleading claims about a supposed link between emotional development, brain size and violent behaviour, the ASA said.
Both ads were judged to be in breach of the ASA's code on decency, with the one featuring the claims about brain size also falling foul of clauses on truthfulness and substantiation.
The ASA conceded that Kids Company meant to raise awareness about the children it sought to help, but nevertheless ordered the charity not to re-use the ads, two out of five used in a poster campaign.
In its defence, the charity said the campaign as a whole had used a cross-section of local children from different backgrounds in and around Kilburn, north London.
According to Kids Company, the racial mix was representative of the children from the youth clubs in that area, with 80% of the children that came to it for help from Afro-Caribbean backgrounds, a proportion that was again reflected by the ads.
The Outdoor Advertising Association said it had cleared the ads as they contained both black and white children and were spread as evenly as possible across nine different stations.
Kids Company's ads were designed to "confront superficial judgments and prejudices" and challenged the viewer to reject stereotypes, the charity added.
The charity said the ad showing the black teenagers harassing the white man opposed the viewer's presumption – spelled out in the headline "How do you get inside the head of a 16-year-old knife-wielding thug?" – with the charity's point of view, written in italics: "First get inside the head of a 16-year-old bed-wetting boy."
However, the ASA found that this ad "focused on a negative image of black teenagers that was likely to reinforce negative stereotypes and was therefore racist".
The watchdog also said the ad linking violent teenagers to emotional underdevelopment "was likely to cause serious offence because it featured only black teenagers".
Kids Company said two images of the brain it used in this ad – one, larger brain was labelled "normal", while a smaller one was marked "extreme neglect" – had been taken from a US study on child trauma and brain development that demonstrated the effect of sensory deprivation on brain size.
However, the ASA said its interpretation of the study suggested it was referring to factors such as nutrition and children being raised in cages in dark rooms, not just to emotional development.
Moreover, the regulator rejected the idea that there was evidence that brain size had an impact on violent behaviour, as it found the ad had implied.
http://www.guardian.co.uk/media/2009/aug/26/asa-kids-company
Wednesday 25 November 2009
The ordinary brilliance of black youths
When it comes to imagery surrounding black youngsters, I'm used to the relentlessly negative – knife crime, underachievement, family breakdown, we've all seen it.
I've just had an evening, though, which was the exact opposite – unremittingly positive. The occasion was the London Schools and the Black Child awards ceremony, organised by the MP Diane Abbott and held at the House of Commons.
It highlighted the academic achievements of black youngsters at GCSE, A-Level and degree level. This wasn't an evening celebrating mediocrity – the plague of the burgeoning awards industry – but a roll call of excellence and dedication. And it wasn't about just one or two exceptional cases (more often than not being subliminally interpreted as "the exception which proves the rule" by those who continue to see black people in entirely negative terms).
The power of the occasion was that we heard one story after another of young people defying the stereotypes, overcoming the odds – and, in many cases, giving back to their community too. Altogether, 24 tales of great achievement. And, even more significant, there were just as many boys represented as girls.
Youngsters such as Keli Dusu, who gained 5 As at A-level but has still found time to work as a volunteer for the Salvation Army Youth Club, and also to coach a group of autistic children. Or Rochelle Balach, who, without parental support, had to work to fund herself through sixth-form college, yet still emerged with three A-grades. Or Hannah Kendall, who has just qualified with a first-class degree from the Royal College of Music, had her compositions performed by the Philharmonia Orchestra at the Royal Festival Hall, and who volunteers at schools in Lambeth. And the story of Lawrence Price, diagnosed with learning difficulties and ADHD as a child, who rejected the extra help he was offered, and who has just graduated with a first in history from Oxford.
We also heard a touching and personal talk from Hollywood actor Naomie Harris about her own mother's drive to get a degree and eventually become a successful TV scriptwriter despite having Naomie when still a teenager.
The significance of all these stories was that, by hearing so many, it made the exceptional appear ordinary, and achievable. As I looked out over the Thames, though, I thought: how do we get these uplifting messages out there, beyond this House of Commons room – where they can challenge the relentless gangsta-rap videos, or negative news coverage? Where teenagers are given the message that blackness is about violence and aggression, and that to show any sign of academic interest is to be some kind of race sellout.
"You're in the media: will you be writing about this?" asked one person of me after the ceremony. And I thought: if a fight had broken out, or if one person had drawn a knife, the event would be front-page news. Such are the news values of my honourable profession.
Ultimately, this is a battle: between the multibillion music and media industries, and people like Abbott, who get on with schemes like this because it's the right thing to do. Waiting for these industries to change will take a very long time. In the meantime, though, it should surely be possible, for example, to circulate a DVD of this event in urban classrooms around the country, where it could have an immediate and positive impact. Can a sponsor can be found to fund such a thing?
For the record: I was outraged when Abbott sent her child to private school; but I have to say that organising an event like this far outweighs her ideologically off-message moment. One day, I hope, Abbott's message will get through; but in the meantime as least she has the pleasure of working with some bright, keen and enthusiastic young hopefuls and giving them huge inspiration.
http://www.guardian.co.uk/commentisfree/2009/oct/05/london-black-children-awards
I've just had an evening, though, which was the exact opposite – unremittingly positive. The occasion was the London Schools and the Black Child awards ceremony, organised by the MP Diane Abbott and held at the House of Commons.
It highlighted the academic achievements of black youngsters at GCSE, A-Level and degree level. This wasn't an evening celebrating mediocrity – the plague of the burgeoning awards industry – but a roll call of excellence and dedication. And it wasn't about just one or two exceptional cases (more often than not being subliminally interpreted as "the exception which proves the rule" by those who continue to see black people in entirely negative terms).
The power of the occasion was that we heard one story after another of young people defying the stereotypes, overcoming the odds – and, in many cases, giving back to their community too. Altogether, 24 tales of great achievement. And, even more significant, there were just as many boys represented as girls.
Youngsters such as Keli Dusu, who gained 5 As at A-level but has still found time to work as a volunteer for the Salvation Army Youth Club, and also to coach a group of autistic children. Or Rochelle Balach, who, without parental support, had to work to fund herself through sixth-form college, yet still emerged with three A-grades. Or Hannah Kendall, who has just qualified with a first-class degree from the Royal College of Music, had her compositions performed by the Philharmonia Orchestra at the Royal Festival Hall, and who volunteers at schools in Lambeth. And the story of Lawrence Price, diagnosed with learning difficulties and ADHD as a child, who rejected the extra help he was offered, and who has just graduated with a first in history from Oxford.
We also heard a touching and personal talk from Hollywood actor Naomie Harris about her own mother's drive to get a degree and eventually become a successful TV scriptwriter despite having Naomie when still a teenager.
The significance of all these stories was that, by hearing so many, it made the exceptional appear ordinary, and achievable. As I looked out over the Thames, though, I thought: how do we get these uplifting messages out there, beyond this House of Commons room – where they can challenge the relentless gangsta-rap videos, or negative news coverage? Where teenagers are given the message that blackness is about violence and aggression, and that to show any sign of academic interest is to be some kind of race sellout.
"You're in the media: will you be writing about this?" asked one person of me after the ceremony. And I thought: if a fight had broken out, or if one person had drawn a knife, the event would be front-page news. Such are the news values of my honourable profession.
Ultimately, this is a battle: between the multibillion music and media industries, and people like Abbott, who get on with schemes like this because it's the right thing to do. Waiting for these industries to change will take a very long time. In the meantime, though, it should surely be possible, for example, to circulate a DVD of this event in urban classrooms around the country, where it could have an immediate and positive impact. Can a sponsor can be found to fund such a thing?
For the record: I was outraged when Abbott sent her child to private school; but I have to say that organising an event like this far outweighs her ideologically off-message moment. One day, I hope, Abbott's message will get through; but in the meantime as least she has the pleasure of working with some bright, keen and enthusiastic young hopefuls and giving them huge inspiration.
http://www.guardian.co.uk/commentisfree/2009/oct/05/london-black-children-awards
Practical Production..
A documentary opening following male teens involved in street crime. (working with Ardit).
Final Decision For Critical Investigation..
An Investigation into how black British teens that become involved in street crime are represented in print media.
Friday 20 November 2009
The right ethnic mix.. Eastenders..
The director shouts "Cut!" - and wardrobe, props and make-up people swarm the set. One of the principal actors beckons me over and asks: "Can you pronounce it for us again?" As I say "Alhumdulillah" (praise to God) the rest of the cast repeat it over and over until they are satisfied it sounds right. In the meantime, I am pulled into a discussion about the Indian sweets on set: are they the right ones; by tradition, which character would give them to whom?
I am not on the set of a British Asian film, but rather at the studios of EastEnders. For six months I have been working as one of a group of occasional consultants: looking over scripts, sometimes being on set, and advising on aspects of British Asian culture relating to the Masoods.
Playing unsafe
Albert Square's previous Asian family, the Ferreiras, were criticised as boring and unrealistic - their first names were a mixture of Muslim and Hindu, their surname was Portuguese. "We admittedly came under the spotlight with the Ferreiras," says John Yorke, the BBC's controller of drama production. "We played safe with them and ultimately didn't give them good story lines. We're certainly not doing that with the Masoods, but the devil is in the detail and now pretty much everything we write for them that has a cultural or religious aspect is checked."
While the Ferreiras were "safe", the Masoods' current story line is at the other end of the scale - with the elder son, Syed, embarking on a gay affair. "Part of the reason we chose the Masoods is that it does present us with a whole new set of taboos," admits Yorke. However, he says merely being able to feature such an issue is a positive sign. "Post 9/11, Muslim characters in drama became either saint or terrorist - there was no middle ground. But the fact that we can now actually do a gay Muslim story line is testament to exactly how much we've moved on."
EastEnders is the third most popular series among ethnic minorities, according to Barb, the audience ratings body, behind The X Factor and Britain's Got Talent: on average 43% of the non-white TV viewing audience watch the programme. It also has a long history of featuring black and Asian characters: the first episode included a Turkish cafe owner.
And although cliched roles in soaps and primetime dramas also still exist, ethnic minority representation in drama has advanced across the board over the last decade or so with dramas such as the recent Moses Jones, which focused on issues in London's Ugandan community, and characters such as Anwar in Skins.
But Coronation Street's key Asian character, Dev, is rarely seen through the prism of his religion, and Channel 4's Hollyoaks takes a similar approach with its black and Asian characters. Does that make characters less realistic? Lucy Allan, series producer on Hollyoaks, says the show is keen not to hammer home ethnicity. "We recently had a skin bleaching story line around one of our female Asian characters, and obviously that is a culturally specific issue and it had a big reaction; some viewers were shocked, others identified with it. But as a rule we don't look at any of our ethnic minority characters in terms of just their ethnicity, and if the online viewer forums are anything to go by, we've got it right."
Research and consultation are employed by most broadcasters when it comes to black and Asian characters. But while this is a short cut to accuracy, it would perhaps not be necessary if there were more off-screen talent diversity.
Ade Rawcliffe, diversity and talent manager for Channel 4, believes there is still not enough representation behind the camera. "We're trying hard to make it easier to get in, to make it not about who your dad is, but there is still a way to go. There is no shortage of people from minorities looking to get into the industry, but finding and nurturing that talent is key."
Black Doctor Who
For Ben Stephenson, the BBC's controller of drama commissioning, on-screen representation is potentially even more important than off-screen in terms of attracting minorities to the industry. "The more on-screen we can do with minorities, the more those groups will feel like television is a realistic part of their experience and therefore a career option for them."
Stephenson insists that desire for more minority representation was not behind the casting of a black actor as Friar Tuck in Robin Hood. "Obviously you wouldn't cast a black actress in the role of, say, Margaret Thatcher but in a fantasy series like Robin Hood you've got leeway to play around with the characters. Similarly with Doctor Who - it's the least of our concerns whether the Doctor is black or white, it really is just about who is right for the part."
Yorke agrees that on-screen portrayal has improved, but acknowledges that diversity in the off-screen teams is still an issue. "We're working hard to rectify that, and what we really need is a long-term strategic investment in talent."
Things are changing - but given that one writer recently asked me "exactly how this praying five times a day works", there is some way to go before the industry can be sure that a lack of off-screen diversity is no longer an issue.
http://www.guardian.co.uk/media/2009/jun/22/masoods-eastenders-bbc
I am not on the set of a British Asian film, but rather at the studios of EastEnders. For six months I have been working as one of a group of occasional consultants: looking over scripts, sometimes being on set, and advising on aspects of British Asian culture relating to the Masoods.
Playing unsafe
Albert Square's previous Asian family, the Ferreiras, were criticised as boring and unrealistic - their first names were a mixture of Muslim and Hindu, their surname was Portuguese. "We admittedly came under the spotlight with the Ferreiras," says John Yorke, the BBC's controller of drama production. "We played safe with them and ultimately didn't give them good story lines. We're certainly not doing that with the Masoods, but the devil is in the detail and now pretty much everything we write for them that has a cultural or religious aspect is checked."
While the Ferreiras were "safe", the Masoods' current story line is at the other end of the scale - with the elder son, Syed, embarking on a gay affair. "Part of the reason we chose the Masoods is that it does present us with a whole new set of taboos," admits Yorke. However, he says merely being able to feature such an issue is a positive sign. "Post 9/11, Muslim characters in drama became either saint or terrorist - there was no middle ground. But the fact that we can now actually do a gay Muslim story line is testament to exactly how much we've moved on."
EastEnders is the third most popular series among ethnic minorities, according to Barb, the audience ratings body, behind The X Factor and Britain's Got Talent: on average 43% of the non-white TV viewing audience watch the programme. It also has a long history of featuring black and Asian characters: the first episode included a Turkish cafe owner.
And although cliched roles in soaps and primetime dramas also still exist, ethnic minority representation in drama has advanced across the board over the last decade or so with dramas such as the recent Moses Jones, which focused on issues in London's Ugandan community, and characters such as Anwar in Skins.
But Coronation Street's key Asian character, Dev, is rarely seen through the prism of his religion, and Channel 4's Hollyoaks takes a similar approach with its black and Asian characters. Does that make characters less realistic? Lucy Allan, series producer on Hollyoaks, says the show is keen not to hammer home ethnicity. "We recently had a skin bleaching story line around one of our female Asian characters, and obviously that is a culturally specific issue and it had a big reaction; some viewers were shocked, others identified with it. But as a rule we don't look at any of our ethnic minority characters in terms of just their ethnicity, and if the online viewer forums are anything to go by, we've got it right."
Research and consultation are employed by most broadcasters when it comes to black and Asian characters. But while this is a short cut to accuracy, it would perhaps not be necessary if there were more off-screen talent diversity.
Ade Rawcliffe, diversity and talent manager for Channel 4, believes there is still not enough representation behind the camera. "We're trying hard to make it easier to get in, to make it not about who your dad is, but there is still a way to go. There is no shortage of people from minorities looking to get into the industry, but finding and nurturing that talent is key."
Black Doctor Who
For Ben Stephenson, the BBC's controller of drama commissioning, on-screen representation is potentially even more important than off-screen in terms of attracting minorities to the industry. "The more on-screen we can do with minorities, the more those groups will feel like television is a realistic part of their experience and therefore a career option for them."
Stephenson insists that desire for more minority representation was not behind the casting of a black actor as Friar Tuck in Robin Hood. "Obviously you wouldn't cast a black actress in the role of, say, Margaret Thatcher but in a fantasy series like Robin Hood you've got leeway to play around with the characters. Similarly with Doctor Who - it's the least of our concerns whether the Doctor is black or white, it really is just about who is right for the part."
Yorke agrees that on-screen portrayal has improved, but acknowledges that diversity in the off-screen teams is still an issue. "We're working hard to rectify that, and what we really need is a long-term strategic investment in talent."
Things are changing - but given that one writer recently asked me "exactly how this praying five times a day works", there is some way to go before the industry can be sure that a lack of off-screen diversity is no longer an issue.
http://www.guardian.co.uk/media/2009/jun/22/masoods-eastenders-bbc
Strictly Come Dancing: Anton Du Beke apologises over racist term..
Strictly Come Dancing was at the centre of a race row after it emerged that Anton Du Beke called his dancing partner a "Paki".
The dancer issued an apology after the News of the World revealed he had used the offensive term to describe the actor Laila Rouass, his partner on the BBC show.
Du Beke reportedly said Rouass, who is mixed race, "looked like a Paki" after she turned up to a rehearsal with a spray tan. Rouass is said to have stormed out of the rehearsal two weeks ago.
Du Beke said: "I must say immediately and categorically that I am not a racist and that I do not use racist language. "During the course of rehearsals Laila and I have exchanged a great deal of banter entirely in jest, and two weeks ago there was an occasion when this term was used between the two of us.
"There was no racist intent whatsoever but I accept that it is a term which causes offence and I regret my use of it, which was done without thought or consideration of how others would react.
"I apologise unreservedly for any offence my actions might have caused."
Rouass, who has an Indian mother and Moroccan father, accepted his apology.
"It was a situation which happened that we have moved on from and I accept his apology," she said.
"I'm really enjoying the show and dancing with Anton and hope we can go as far as possible in the competition."
A spokesman for the BBC said: "The BBC does not condone offensive language in the workplace."
Du Beke is one of the best known dancers on Strictly Come Dancing and also fronts the BBC game show Hole in the Wall.
The incident echoes the row that led to the BBC dropping Carol Thatcher from The One Show, after she used the word "golliwog" in a private conversation in the show's green room.
http://www.guardian.co.uk/media/2009/oct/05/strictly-come-dancing-race
The dancer issued an apology after the News of the World revealed he had used the offensive term to describe the actor Laila Rouass, his partner on the BBC show.
Du Beke reportedly said Rouass, who is mixed race, "looked like a Paki" after she turned up to a rehearsal with a spray tan. Rouass is said to have stormed out of the rehearsal two weeks ago.
Du Beke said: "I must say immediately and categorically that I am not a racist and that I do not use racist language. "During the course of rehearsals Laila and I have exchanged a great deal of banter entirely in jest, and two weeks ago there was an occasion when this term was used between the two of us.
"There was no racist intent whatsoever but I accept that it is a term which causes offence and I regret my use of it, which was done without thought or consideration of how others would react.
"I apologise unreservedly for any offence my actions might have caused."
Rouass, who has an Indian mother and Moroccan father, accepted his apology.
"It was a situation which happened that we have moved on from and I accept his apology," she said.
"I'm really enjoying the show and dancing with Anton and hope we can go as far as possible in the competition."
A spokesman for the BBC said: "The BBC does not condone offensive language in the workplace."
Du Beke is one of the best known dancers on Strictly Come Dancing and also fronts the BBC game show Hole in the Wall.
The incident echoes the row that led to the BBC dropping Carol Thatcher from The One Show, after she used the word "golliwog" in a private conversation in the show's green room.
http://www.guardian.co.uk/media/2009/oct/05/strictly-come-dancing-race
Media Guardian: Race Religion Index..Rupert Murdoch doesn't think Barack Obama racist, says spokesman..
Rupert Murdoch has been forced to deny he believes Barack Obama is a racist, after appearing to back the controversial Fox News presenter Glenn Beck's comments about the US president.
The chairman and chief executive of News Corporation said in an interview earlier this week that Obama had made "a very racist comment" and that Beck's views were "right".
"He does not at all, for a minute, think the president is a racist," a News Corp spokesman told the US website Politico.
In the interview with Sky News Australia, Murdoch was asked about the views expressed by contributors to Fox News, including Beck's view that Obama was a racist.
"He [Obama] did make a very racist comment about blacks and whites and so on, which he said in his campaign he would be completely above," Murdoch said.
"That was something which perhaps should not have been said about the president but if you actually look at what he [Beck] was talking about, he was right."
Beck caused uproar in July when he described Obama had "a deep-seated hatred for white people or the white culture".
His remarks were made during a discussion of Obama's reaction to the arrest of Henry Louis Gates Jr, an African-American Harvard academic.
Murdoch also said in the interview he thought the Obama presidency was going "badly", citing the defection of independent voters in recent elections in Virginia and New Jersey.
http://www.guardian.co.uk/media/2009/nov/11/rupert-murdoch-barack-obama
The chairman and chief executive of News Corporation said in an interview earlier this week that Obama had made "a very racist comment" and that Beck's views were "right".
"He does not at all, for a minute, think the president is a racist," a News Corp spokesman told the US website Politico.
In the interview with Sky News Australia, Murdoch was asked about the views expressed by contributors to Fox News, including Beck's view that Obama was a racist.
"He [Obama] did make a very racist comment about blacks and whites and so on, which he said in his campaign he would be completely above," Murdoch said.
"That was something which perhaps should not have been said about the president but if you actually look at what he [Beck] was talking about, he was right."
Beck caused uproar in July when he described Obama had "a deep-seated hatred for white people or the white culture".
His remarks were made during a discussion of Obama's reaction to the arrest of Henry Louis Gates Jr, an African-American Harvard academic.
Murdoch also said in the interview he thought the Obama presidency was going "badly", citing the defection of independent voters in recent elections in Virginia and New Jersey.
http://www.guardian.co.uk/media/2009/nov/11/rupert-murdoch-barack-obama
The BBC will only survive by understanding its diverse consumers..
A snail could crawl the entire length of the Great Wall of China in just slightly more time than the 200 years it will take for women to be equally represented in parliament. That was just one of a series of striking statistics from the Equality and Human Rights Commission in their Sex and Power report published last week.
It added that women hold just 11% of FTSE directorships, with the judiciary and others also strongly criticised. At the BBC, the figures are a bit better - almost 38% of all senior managers are women - but it does bring into sharp focus the challenge the whole media industry is facing to improve diversity among its workforce.
Tomorrow's Guardian Ethnic Media Summit is a chance to debate what is arguably our most pressing diversity issue - ensuring more talent from ethnic minority communities reaches the upper echelons of broadcasting. The growth particularly of young ethnic minority audiences, is soaring - way above the population average - making them a critical cultural and business challenge for everyone in our sector.
Things are definitely changing but still not quickly enough. The whole media industry needs to look afresh at what more can be done.
So why does a white, middle-aged bloke like me feel compelled to write about this? As the BBC's chief creative officer, overseeing our programme production made in-house, I believe passionately that only by drawing on the talents of every part of society can we best reflect the lives and concerns of our diverse audiences on screen.
We must do more and the BBC is certainly redoubling its efforts. And though ethnicity is very important, it is only one part of this story. We must also think in terms of age, disability, gender, social class and regional difference.
That is why I think the historic changes to move a significant proportion of BBC network production out of London to places such as Glasgow or North West England over the next decade might be key to all this.
We will transfer large numbers of staff from London but we will also recruit many new faces - a once-in-a-lifetime opportunity to add something substantially new to our gene pool of talent, to change the BBC's DNA a little.
We seem to be moving in the right direction, increasing opportunities for people from ethnic minority backgrounds at most levels.
The proportion of our staff from ethnic minorities is 11.5% - again comparing very well with both public and private sector organisations including the civil service, health service and the police. But as the Edinburgh Television Festival heard, still not enough people make it into senior management roles, particularly as controllers and commissioners.
The BBC has looked closely at the barriers to progress and announced new schemes to tackle them - costing £3m over three years.
Firstly, we need to change the way we recruit. We are dramatically increasing the outreach work we do - in community groups, colleges, schools and through open sessions across the UK - to encourage under-represented groups to apply to the BBC. I recently worked with an energetic bunch of young students, mainly from ethnic minority backgrounds, who were introduced to the BBC by the University of Central Lancashire - from the former mill towns of Blackburn and Preston, not places we'd traditionally think to look for the next generation.
Then we need to be better at retaining talented individuals and supporting them in reaching their full potential and moving into senior roles. Our new mentoring and development programme, which offers greater one-to-one and intensive personalised support, is so important. In addition, our new trainee production scheme, which has just kicked off, and our journalism trainee schemes, have a strong diversity focus, so we are providing clearer pathways into all parts of the BBC.
On screen, we must constantly strive to reflect as accurately as possible the rich cultural mix of the UK.
Earlier this year BBC non-executive director Samir Shah criticised what he called "inauthentic representation" of ethnic minority communities, citing the Ferreira family in EastEnders.
It is unfair to highlight one five-year-old example from a drama series that remains the most popular programme on television among ethnic minority audiences. This example fails to reflect many other aspects of our work, particularly our in-house drama output. Our continuing drama series, including Holby City and Casualty, have led the way in casting diverse talent, in leading roles as well. Though we do not always get it right, overall we have much to be proud of.
The BBC set up the Writers' Academy, under John Yorke, four years ago, increasing the number of writers from diverse backgrounds working on our biggest programmes, including some of our continuing drama series.
In addition, programmes such as Criminal Justice, No1 Ladies Detective Agency, Life Is Not All Ha Ha Hee Hee, Shoot the Messenger, the entertainment series Last Choir Standing and a lot of our children's output have also been praised for the way they have represented diversity or addressed issues faced by communities from different backgrounds.
Part of this is ensuring we get closer to audiences when making programmes. For example, White Girl - part of BBC2's groundbreaking White Season - told the story of a white family relocating from Leeds to a predominantly Asian community in Bradford. Here the production team worked very closely with the community to ensure a sensitive and accurate portrayal.
In an increasingly globalised creative economy where competition will intensify, it is only by understanding our diverse consumers that we can stay relevant and survive. The BBC prides itself on keeping in touch with its audiences - to do so successfully we'll need to keep making changes, and fast.
It added that women hold just 11% of FTSE directorships, with the judiciary and others also strongly criticised. At the BBC, the figures are a bit better - almost 38% of all senior managers are women - but it does bring into sharp focus the challenge the whole media industry is facing to improve diversity among its workforce.
Tomorrow's Guardian Ethnic Media Summit is a chance to debate what is arguably our most pressing diversity issue - ensuring more talent from ethnic minority communities reaches the upper echelons of broadcasting. The growth particularly of young ethnic minority audiences, is soaring - way above the population average - making them a critical cultural and business challenge for everyone in our sector.
Things are definitely changing but still not quickly enough. The whole media industry needs to look afresh at what more can be done.
So why does a white, middle-aged bloke like me feel compelled to write about this? As the BBC's chief creative officer, overseeing our programme production made in-house, I believe passionately that only by drawing on the talents of every part of society can we best reflect the lives and concerns of our diverse audiences on screen.
We must do more and the BBC is certainly redoubling its efforts. And though ethnicity is very important, it is only one part of this story. We must also think in terms of age, disability, gender, social class and regional difference.
That is why I think the historic changes to move a significant proportion of BBC network production out of London to places such as Glasgow or North West England over the next decade might be key to all this.
We will transfer large numbers of staff from London but we will also recruit many new faces - a once-in-a-lifetime opportunity to add something substantially new to our gene pool of talent, to change the BBC's DNA a little.
We seem to be moving in the right direction, increasing opportunities for people from ethnic minority backgrounds at most levels.
The proportion of our staff from ethnic minorities is 11.5% - again comparing very well with both public and private sector organisations including the civil service, health service and the police. But as the Edinburgh Television Festival heard, still not enough people make it into senior management roles, particularly as controllers and commissioners.
The BBC has looked closely at the barriers to progress and announced new schemes to tackle them - costing £3m over three years.
Firstly, we need to change the way we recruit. We are dramatically increasing the outreach work we do - in community groups, colleges, schools and through open sessions across the UK - to encourage under-represented groups to apply to the BBC. I recently worked with an energetic bunch of young students, mainly from ethnic minority backgrounds, who were introduced to the BBC by the University of Central Lancashire - from the former mill towns of Blackburn and Preston, not places we'd traditionally think to look for the next generation.
Then we need to be better at retaining talented individuals and supporting them in reaching their full potential and moving into senior roles. Our new mentoring and development programme, which offers greater one-to-one and intensive personalised support, is so important. In addition, our new trainee production scheme, which has just kicked off, and our journalism trainee schemes, have a strong diversity focus, so we are providing clearer pathways into all parts of the BBC.
On screen, we must constantly strive to reflect as accurately as possible the rich cultural mix of the UK.
Earlier this year BBC non-executive director Samir Shah criticised what he called "inauthentic representation" of ethnic minority communities, citing the Ferreira family in EastEnders.
It is unfair to highlight one five-year-old example from a drama series that remains the most popular programme on television among ethnic minority audiences. This example fails to reflect many other aspects of our work, particularly our in-house drama output. Our continuing drama series, including Holby City and Casualty, have led the way in casting diverse talent, in leading roles as well. Though we do not always get it right, overall we have much to be proud of.
The BBC set up the Writers' Academy, under John Yorke, four years ago, increasing the number of writers from diverse backgrounds working on our biggest programmes, including some of our continuing drama series.
In addition, programmes such as Criminal Justice, No1 Ladies Detective Agency, Life Is Not All Ha Ha Hee Hee, Shoot the Messenger, the entertainment series Last Choir Standing and a lot of our children's output have also been praised for the way they have represented diversity or addressed issues faced by communities from different backgrounds.
Part of this is ensuring we get closer to audiences when making programmes. For example, White Girl - part of BBC2's groundbreaking White Season - told the story of a white family relocating from Leeds to a predominantly Asian community in Bradford. Here the production team worked very closely with the community to ensure a sensitive and accurate portrayal.
In an increasingly globalised creative economy where competition will intensify, it is only by understanding our diverse consumers that we can stay relevant and survive. The BBC prides itself on keeping in touch with its audiences - to do so successfully we'll need to keep making changes, and fast.
Off and On screen representation..
On and off screen representations would have an impact on my critical investigation as it affects the representations of the people and also the audiences that receive it. on and off representation would also have an impact on my critical investigation because my topic is all about how the black ethnic is represented in the print media format and this would have an impact based on the on and off screen representation.
I believe that from this we can see the representation of the black ethnic group is created by the people off screen in this particular situation. So if the off screen makers agreed with the stereotypes of the black ethnic group, then they would represent religious in this way in the print media text which would mean that black ethnic groups are always causing trouble and in this case other ethnic groups could be perceived as their role models if you like.
From this we can identify the off screen producers represent the black ethnic group and would therefore be shown in this way to the viewing public at home. And this would bring assumptions not only to the other producers but also to those consumers who are viewing or hearing about the views and stereotypes from a print institution.
I believe that from this we can see the representation of the black ethnic group is created by the people off screen in this particular situation. So if the off screen makers agreed with the stereotypes of the black ethnic group, then they would represent religious in this way in the print media text which would mean that black ethnic groups are always causing trouble and in this case other ethnic groups could be perceived as their role models if you like.
From this we can identify the off screen producers represent the black ethnic group and would therefore be shown in this way to the viewing public at home. And this would bring assumptions not only to the other producers but also to those consumers who are viewing or hearing about the views and stereotypes from a print institution.
Wednesday 4 November 2009
Half Term HomeWork..
Critical Investigation..
For my critical investigation I will be looking at the representation of male teengaers in the media. To be specific, I will also be looking at those teenagers who are involved in gangs and street crime. This this will hopefully allow me to explore any wider concepts that I will need to cover.
Linked Production..
As a linked production to this investigation my other group member and I will be creating a short documentary on teenagers that are involved in gangs. we have come up with a number of locations for this which we feel will help our documentary a lot. This documentary will look in to how and why teenagers comit these crimes and why they associate with gangs.
Migrain Analysis..
Media Language..
The use of the camera angles will be a factor as i will be analysing teenage movies such as "kidulthood" and "adulthood" which will hopefully help me when we are doing our documentary. Sound will also be playing a role in our documentary as this will help the target audience identify the genre easier. Finally, the use of the lighting will have an influence in our documentary whether it is high or low key lighting I believe that it would be important as it would show the importance of that particular person or group.
Institution..
I will be researching if there are any institutions that may have produced a documentary on teenagers particularly those that are invloved in gangs or street crime and the sort of patterns they follow in order to make it as successful one.
Genre..
For both of my critical investigation and linked production I will be looking at the movies of kidulthood and adulthood as our documentary will have the same themes from this. I believe that these types of movies can really help us portray the type of genre it would be and the types of target audience we will be targeting.
Representation..
I will be looking at the stereotypes of teenagers (males in particular) from the two movies that i have mensioned above which will further our ideas for our documentary. I will also be looking at whether teenage males are stereotyped accurately from other aspects of the media or if its just in British Uk movies.
Audience..
For my critical investigation I will be looking at the representation of male teengaers in the media. To be specific, I will also be looking at those teenagers who are involved in gangs and street crime. This this will hopefully allow me to explore any wider concepts that I will need to cover.
Linked Production..
As a linked production to this investigation my other group member and I will be creating a short documentary on teenagers that are involved in gangs. we have come up with a number of locations for this which we feel will help our documentary a lot. This documentary will look in to how and why teenagers comit these crimes and why they associate with gangs.
Migrain Analysis..
Media Language..
The use of the camera angles will be a factor as i will be analysing teenage movies such as "kidulthood" and "adulthood" which will hopefully help me when we are doing our documentary. Sound will also be playing a role in our documentary as this will help the target audience identify the genre easier. Finally, the use of the lighting will have an influence in our documentary whether it is high or low key lighting I believe that it would be important as it would show the importance of that particular person or group.
Institution..
I will be researching if there are any institutions that may have produced a documentary on teenagers particularly those that are invloved in gangs or street crime and the sort of patterns they follow in order to make it as successful one.
Genre..
For both of my critical investigation and linked production I will be looking at the movies of kidulthood and adulthood as our documentary will have the same themes from this. I believe that these types of movies can really help us portray the type of genre it would be and the types of target audience we will be targeting.
Representation..
I will be looking at the stereotypes of teenagers (males in particular) from the two movies that i have mensioned above which will further our ideas for our documentary. I will also be looking at whether teenage males are stereotyped accurately from other aspects of the media or if its just in British Uk movies.
Audience..
As far as the audience is concerned we will be trying to have an active audience view which means that we will be becoming more and more passive in order for the target audience to be active viewers. Even though we will be interacting with the audience our aim is to send out a message to them regarding male teenagers and the representations of them. in the critical investigation i will be looking at both primary and secondary audience as they will want to know if the stereotypes are true or false ones and for the primary audience teenagers would want to watch it as they will be the protagonsits of this documentary.
Ideology..
I will be looking at a certain instition from a written media and their articles on teenagers and seeing how their view could have an impact on other teenagers. I will also be looking at how male teenagers tend to have that final say if you like over either the opposite sex or even the same sex. This is known as patriarchal society which is a dominant ideology which could be advertised through other British documentaries.
Narrative..
For both of my critical investigation and linked production i will be trying to answer a lot of these questions that might have been raised during the making of my documentary. To the build of this you could say that their might be some enigma codes in terms of why are there sort of negative stereotypes of teenagers especially those that are invloved in gangs. I will be also trying to find the differences between those teenagers involved in gangs and those that are not. you could say that this could be binary opposistion by trying to retrieve as much information as you can to those that do not relate in gangs and to those that are in gangs.
Current Issues And Debates..
Throughout my linked production and my critical investigation I will be looking at the raise of moral panics. this will not just involve those that partiscipate in gangs and street crimes but also those that actually don't. To define Moral Panic, Moral Panic is a term which is used to describe a problem which is widely reported in the media. my critical investigation part will be focusing on the representation of male teenagers along with the gangs and street crimes that involve in this and if this really reflects on todays society. the theorists of news values which are Gultang and ruge will be taken into account as their theory is all about the news values. there might be certain stories or debates in the movies such as kidulthood and adulthood which teenagers have negative stereotypes of them.
Media Theories..
I believe that media theories are important when looking into the representation of teenagers whether they are male or female in movies or documentaries. I will also be looking into with greater detail the uses of gratification theory. another media theory that i will be looking at is gender theory. As this involves looking into feminism, post feminism and also male gaze that teenagers who walk around in gangs causing street crime will attract a lot of people.
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